Overview

Engaging digital Influencers in a competitive, often-saturated market.

Butterball’s Chef’s Table was a unique event to showcase butter-based recipes by chefs to other chefs, bakers, foodies, bloggers, and those in the related food and hospitality markets. The challenge was getting the right people to attend the event.

After researching this target audience, Kickin’ Digital then used Twitter to invite them to the event. Ongoing daily tweets, personally inviting these key people, also garnered exposure for the event, with many retweets, shares and comments.

In addition, Kickin’ Digital promoted the event with geo- and interest-targeted Facebook Ads that also brought key influencers and potential clients to the event.

 

Kickin’ Digital Provided

Content Management

Influencer Research

Social Lead Generation