XMC & LG – Web and Field Engagement

XMC & LG – Web and Field Engagement


Efficiently managing customer data to ensure effective results.

LG ran a summer program in Ontario looking to engage with customers at concerts and outdoor events. The goal of was to give out prizes and coupons, and collect email addresses with a chance to win a grand prize.

Working with the team at XMC, Kickin’ Digital provided all of the creative and coding for the in-field registration microsite that was accessed on the LG Summer field team’s iPads. Each registrant’s information was collected and monitored on Kickin’ Digital’s database. We also designed, coded and deployed all of the follow-up emails to each registrant, including a thank you, reminder and update on a coupon they received for registering.


Kickin’ Digital Provided  

Microsite Creative and Development

Email Creative, Coding and Deployment


LG - Summer - Webpage - FinalIPSChallenge - Final Email


Posted on

July 20, 2014