FORECAST & FORECAST 2.0 – Online and Offline Engagement

FORECAST & FORECAST 2.0 – Online and Offline Engagement


Savvy digital marketing brings the right people to the right event.

Pelmorex Media, owner and operator of The Weather Network, wanted to showcase its various media properties’ advertising opportunities to key ad agencies and clients.

With a very short turnaround, Kickin’ Digital partnered with XMC to initially create FORECAST: An Exploration of Elements and Style. This fashion show, in a hip part of Toronto, featured weather-inspired art and fashion, and successfully promoted the Pelmorex brand and products to 200 attendees.

With a palpable buzz following the event, Kickin’ Digital was invited back the next year to host FORECAST 2.0: Weather Inspired Four Seasons of Fashion. This time, the Thompson Hotel patio was packed with over 200 top agency representatives and clients for another highly successful night.


Kickin’ Digital Provided

Creative Event Design

Logo and Brand Creation

Registration Microsite Design, Coding and Posting

Print Invitation Design

Digital Email Invite Design, Coding and Deployment

Registration List Management

Microsite Management

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Posted on

November 3, 2014